Look out for what you love.


Insurance that comes through when you need it. Isn't that the point? With Waffle, you create your own protection plan. Then we make sure you get credit for smart life choices. Call it innovative, intuitive, maybe even obvious. The industry's best agree. With their backing, Waffle brings you the greatest ways to look out for what you love.


The fateful feast.

Picture a presentation on insurance & data modeling at MIT with free, catered lunch. You can guess which part most people are there for.

As students and researchers rush to load their plates at one end of the room, the first presenter fights for their attention. She’s no match for sandwiches, but three men hang on her every word. As she delves into personal underwriting, one of them raises his snackless hand for clarification. The other two notice.

Fast forward two weeks. Sam, Michael, and Quentin sit in a small conference room, plotting to save an entire industry. One straying from its original mission – protecting us when we need it the most.

That first conversation would grow into Waffle. A company devoted to fundamentally reinventing personal insurance. Dedicated to increasing value for every customer. Forever committed to acting responsible and sounding delicious.

The guys from the story.

CEO & Co-Founder
Human Rights Lawyer
Speech Writer
InsurTech Founder
COO & Co-Founder
InsurTech Founder
Data Scientist & Co-Founder
Artificial Intelligence PhD
InsurTech Founder