Hi there, we are
Team Waffle.

Like any good waffle, we've found the secret sauce (a.k.a team) to make something ridiculously good. Scroll down to learn more about our company!

Our mission

Inclusive Insurance means Waffle Insurance.

At Waffle, our mission is to remove the fluff, clear the fine print, and deliver ridiculously good insurance. That means insurance geared towards increasing the value for every Wafflite, holding our providers to the highest standard and remembering the Original Feeing.

Our Story

The Original Feeling

Once upon a time, three perfect strangers sat in a room to learn more about insurance. They sat. They listened. They were still confused.

So these three fellows made a decision: to make insurance simple, accessible, and affordable.

From this fateful meeting, Waffle was born. Our core value in every decision we make is to remember the Original Feeling. We know what it's like to feel like there isn't an insurance policy that's right for you. Or to wonder just what type of coverage you're getting. Or even to realize that you didn't have the coverage you thought you had. That's why, at Waffle, we remember the Original Feeling so you won't have to. Our solutions are growing every day, and so are we. Keep scrolling to see how we build our Waffle.

Our Core Values

At Waffle we live and breathe our values. Check them out below!

Be fearless in your conviction. Right is right.

At Waffle, we make a point of encouraging people do what they believe is right. We believe in equality, inclusivity and that inevitably, that humankind is good.

Show deep respect for human beings & communities.

At Waffle, we strongly believe everyone should make it a habit to look for the unique talents of each person we meet and be respectful of their differences.

Create positive impact in the world

We consider everything we do as an opportunity to create a positive impact in the world. From an opportunity to connect with people and support them when they need it most, to reducing risks before they materialize.

No room for BS.

Keeping things as simple as they need to be is an important value at Waffle. With simplicity comes clarity and peace of mind and we make it a point to remove unnecessary complexity whenever and wherever we can.

Trust needs to be earned.

We put a great deal of importance on trust and believe that it is the foundation of any strong relationship, team and community. You need to earn it over time and prove it by consistently never letting those you care about down.

Actions are greater than words.

We are judged not on the promises we give but how we react when you need us. This is true not only as an insurance company but as human beings. Promises are far easier than the actions they entail.

Why are we named
Waffle?

Insurance today is siloed. You have separate car, home, health, and life products. Waffle fills in those gaps. Whenever we used to draw this idea on a whiteboard, it always ended up looking like a Waffle.

It also doesn’t hurt that one of the founders is Belgian.

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