Introducing Waffle

December 2, 2020

Introducing Waffle.

Waffle was born to do one thing: protect you, plus everyone and everything you love, no matter what. We dreamed of insurance without hidden gaps and exclusions; a world where good behavior and loyalty get rewarded.

Our quest is daunting, but absolutely necessary. Besides, we’re not tackling it alone. We’ve partnered with the best in the business — companies with decades, if not centuries, of experience protecting what matters most.

Waffle currently offers Pet and Life Insurance; Travel, Cyber and Renter’s are in the works. When we asked people what they needed to protect, these categories kept winning out. We’ll be adding more products in the coming months, but we’re proud to be the first InsurTech (that we know of) to launch with so many!

It’s been a long road since we first envisioned Waffle in the summer of 2017, on the sofas at MIT. We’ve had plenty of setbacks, and heard the word “no” more times than we can count. Still, we’ve kept at it, because we know we’re fighting for the right thing. Even today, there’s still a good way to go, but we’re excited that you’ve partnered with us and supported this journey.

If you have any questions at all, please let us know, either at contact@waffle-labs.com or through the Waffle app’s chat function.


Quentin, Michael and Sam

P.S. We always get asked, where’d the name come from? Insurance today is siloed; you’ve got separate car, home, health, and life products. We fill in all those gaps. Whenever we used to draw this idea on a whiteboard, it always looked like a Waffle, so there you have it. It also doesn’t hurt that one of the founders is Belgian!